AfterShip vs Narvar vs WISMOlabs vs parcelLab

There are several options on the market, each with its unique features and benefits. In this article, we’ll compare four leading post-purchase platforms: AfterShip, Narvar, WISMOlabs, and parcelLab.

Let’s get started.

Narvar overview

Narvar is an platform that enables brands to take control of their customers’ “after sale” journey, including order notifications, package tracking, as well as delivery, and returns. Narvar offers everything you’d expect from a post-purchase solution; it has customer communication tools, an order tracking page builder, returns management, and analytics.

Narvar has offices in ​​San Mateo, CA, the UK, Germany, and India. Brands using the platform include Sonos, Lululemon, and Sephora.

Learn more by reading our guide on . 

AfterShip overview

AfterShip is a post-purchase solution that provides shipment monitoring, branded tracking pages, return portals, and shipping management tools like label generation and rate calculators.

Brands like TOMS, Gymshark, and Aesop use the platform. The company has offices in several locations, including Singapore, Austin, Toronto, Barcelona, India, Shenzhen, and Hong Kong.

WISMOlabs overview

Founded in 2019, WISMOlabs provides post-purchase software for order tracking, delivery date predictions, customer communication, and data analytics.

That being said, the platform has yet to support returns, and it currently only operates in the United States, targeting small businesses. Some of its customers are Monoprice, Tecovas, Capezio, and Perdue.

parcelLab overview

parcelLab’s award-winning platform empowers brands to optimize every stage of the post-purchase journey with features like white labeled customer comms and brand portals, logistics reporting, and returns management.

parcelLab tracks shipping data from over 350 carriers and helps brands transform mundane touchpoints into unique and personalized moments of joy for consumers.

Used by hundreds of brands worldwide, some of parcelLab’s noteworthy customers include IKEA, Chico’s, H&M, and Yeti.

Narvar vs AfterShip

Narvar and AfterShip both provide features such as order notifications, branded tracking pages, and returns management. However, they cater to different segments of the market, with Narvar typically serving more established businesses and AfterShip being a fit for a variety of business sizes.

Consider the onboarding process: Narvar’s approach is high-touch and collaborative, while AfterShip provides flexible onboarding options that range from self-service for independence to support teams for additional assistance.

Therefore, Narvar might work well for those who need detailed setup for their systems. But if your process for filling orders is simple, AfterShip could be a good fit.

Narvar and AfterShip both offer customization capabilities to tailor assets like customer emails and branded order tracking pages. AfterShip also allows you to white label these assets.

The two solutions have similar customer support offerings, including customer success teams and an online knowledge base. In terms of pricing, Narvar doesn’t have any public-facing pricing information. AfterShip has its pricing packages listed on its website. However, it’s worth noting that AfterShip charges extra fees if you want to expand its feature sets in the public offering.

parcelLab vs AfterShip

Similar to the Narvar vs AfterShip comparison, parcelLab and AfterShip cater to different business needs.

parcelLab provides advanced, customizable tools and dedicated support for brands seeking a tailored experience. AfterShip, in contrast, accommodates a range of businesses with its flexible onboarding options, including both self-service and team-supported integration.

Regarding pricing, parcelLab offers bundles with a set number of offerings. These are:

Convert

• parcelLab Promise

Engage

• parcelLab Track & Communicate
• parcelLab Service
• parcelLab Campaign Manager

Retain

• parcelLab Returns

Platform

• parcelLab Insights
• parcelLab Connect
• parcelLab Security

As mentioned above, AfterShip uses a tier-based pricing model with three different plans. Just remember that additional costs will apply if you want to add team members or features to your AfterShip account.

Want to learn more? Dive deeper into the differences between .

parcelLab vs Narvar

parcelLab and Narvar have several similarities. For one, both post-purchase platforms are built with enterprises in mind. The two solutions also offer similar capabilities around customer communications, order portals, , analytics, and more.

That said, parcelLab has a speedier onboarding process, with most clients getting up and running in just a few weeks. Meanwhile, some merchants have reported a more lengthy onboarding procedure with Narvar (sometimes taking up to 6 months).

parcelLab also has a leg up when it comes to customization. While both programs enable brands to tailor the look and feel of their order portals and customer emails, only parcelLab has a fully white labeled solution.

Further reading: : Which is Right For You?

AfterShip vs WISMOlabs

WISMOlabs caters to small to mid-sized eCommerce businesses, whereas AfterShip serves a wider range of eCommerce businesses. That said, WISMOlabs doesn’t have detailed documentation on its website, so it’s challenging to dig into its capabilities.

But here’s what we know: like AfterShip, WISMOlabs’ platform comes with branded tracking pages, customer notifications, and analytics.

WISMOlabs’ pricing starts at $99 per month; according to its website, the solution “has a robust list of features that also includes a personalized marketing engine, a uniquely valuable feature that other post-purchase platforms do not offer.”

You can view AfterShip’s pricing in the sections above.

Narvar vs WISMOlabs

Narvar and WISMOlabs differ in their target market, with Narvar catering to larger brands and WISMOlabs focusing on smaller online businesses.

Narvar also has a deeper and more advanced feature set. For instance, Narvar enables brands to set up pickup and drop off points across 200,00+ locations; meanwhile, WISMOlabs doesn’t provide much detail into its offline post-purchase capabilities. Narvar also has built-in returns capabilities, while WISMOlabs has no information on returns listed on its public-facing assets.

To that end, it’s reasonable to assume that Narvar’s pricing is higher than Wismolab’s $99 a month.

parcelLab vs WISMOlabs

What’s the key difference between parcelLab and WISMOlabs? parcelLab is a high-end post-purchase solution built for major brands, whereas WISMOlabs caters to smaller online brands.

And while deep and detailed information on WISMOlabs’ capabilities are limited, it’s safe to assume that parcelLab offers more advanced capabilities to support complex post-purchase workflows.

Get an even more detailed comparison by reading our guide. 

Narvar vs AfterShip vs WISMOlabs vs parcelLab

Let’s start with parcelLab. Thanks to its strong focus on CX, parcelLab has positioned itself as a leading tech partner in the post-purchase landscape. Its fast and collaborative onboarding process allows brands to get up and running in record speed. Its white labeling capabilities also empower companies to provide a seamless and on-brand “after sale” experience.

Narvar, on the other hand, stands out due to the breadth of its offerings. Its robust platform caters to retailers and healthcare companies alike, so it has the advantage of serving diverse industries. Additionally, Narvar recently acquired Lumi, a platform that connects direct-to-consumer brands with package and print suppliers. This means Narvar customers can also use the platform to purchase shipping supplies.

Regarding customer reviews, parcelLab has a higher star rating, clocking in at 4.6 compared to Narvar’s 4.2.

Moving on to AfterShip and WISMOlabs, these solutions are well-suited for businesses that require straightforward post-purchase capabilities. Both offer transparent pricing, simplifying the cost calculation before registration.

WISMOlabs doesn’t have a lot of detailed info on its website, but it looks like merchants using the platform are pretty happy with it. WISMOlabs has an average score of 4.98 across G2, Capterra, and FeaturedCustomers.com. AfterShip, on the other hand, has an average rating of 4.2 stars out of 5.

Bringing it all together: which is the best platform?

Choosing the right post-purchase platform can make all the difference in delivering exceptional customer experiences. After exploring the features, benefits, and target markets of four leading post-purchase platforms—AfterShip, Narvar, WISMOlabs, and parcelLab—it’s clear that each has its unique strengths and weaknesses.

When making a decision, consider your business’ size, post-purchase workflow complexity, and desired level of customer support. Ultimately, the right post-purchase platform for your business is the one that fits your needs and helps you craft customer journeys that drive business growth.

Written by

parcelLab

The whole parcelLab Crew

Create new reasons for people to love your brand. Build standout post-sales experiences tailored to your customers. Deliver personalized touch points that grab attention and spark loyalty.