parcelLab has been named 'Best Unified Customer Experience' by the Vendors in Partnership (VIP) Awards

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parcelLab for Cosmetics & Beauty Brands

Increase customer touchpoints, build brand advocacy, and drive traffic back to your site.

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Personalized experience

Refresh Your Brand Experience

Offer customers a personalized and intimate experience similar to in-store.

Reduce Costs

Cut Customer Service Costs

Proactively communicate delays to ease customer service workload.

Differentiate Your Brand

Stay Top of Mind

Boost engagement by sharing recommendations & inspirational content.

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All the Post-Purchase Tools You Need For…

Converting Customers

  • Build customer confidence by providing a compelling delivery promise on the product detail page, cart, and during checkout, and boost conversions by up to 3%.
  • Tailor post-purchase communications for each customer to create deeper connections and keep them coming back for more.
Explore Convert
pL-Engage - customer service

Engaging Customers

  • Feature immersive brand content, special previews, or online exclusives in post-purchase communications to increase engagement.
  • Manage your customer’s expectations proactively with automated messaging around delays and reduce WISMO/R by 30%.
Explore Engage
pL-Engage - Cosemetics

Building Journeys

  • Treat your customers to a hyper-personalized journey for returns. Enable self-service returns and give customers the flexibility to choose how they want to return their purchases.
  • Set up different returns flows for your respective customer segments and recover revenue.
Explore Retain
pLB-Engage - Customer Journey

Transforming Processes

  • Empower your team with the analytics they need to understand and improve the customer experience.
  • Connect with the APIs, third-party integrations, and third-party apps you use every day to take your post-purchase experience to the next level.
Explore parcelLab’s Platform
pL-Engage - transforming processes

Cosmetics & Beauty Brands Achievements

42% down

Reduction in WISMO Inquiries

growth in revenue

Growth in Revenue


Boost in NPS


How is parcelLab used in the cosmetics and beauty industry today?

parcelLab customers in the cosmetics and beauty industry leverage our platform to create memorable post-purchase experiences. Through branded communications and order tracking pages, customers tailor messages, marketing campaigns, and other content to what their customers order. For example, these brands personalize their emails to include other products that their customers may like or even make-up tutorials and ideas for how the customer can use the products they just purchased.

How can a post-purchase software provide personalization in the cosmetics and beauty industry?

parcelLab provides customers with the personalization they need to take full control of their post-purchase experience. Customer communications and order tracking pages are fully white-labeled. Emails and order status pages are sent and hosted on your domain. The self-service returns portal is also available to host on your domain. We enable retailers to customize their experience so that it matches their brand tone and voice, so they can drive repeat purchases and better results.

How does parcelLab differ from competing post-purchase experience providers?

parcelLab is the only truly global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational costs and complexity, and optimize the customer experience. Our main differentiators include highly customizable and scalable post-purchase assets, fast and easy implementation, GDPR and HIPAA compliant, and amongst many more. Contact us to learn more about how we can help transform your post-purchase experience.

Learn More About parcelLab's Product Suites

parcellab convert Convert

Provide a predictive delivery date that increases conversions, reduces uncertainty, and improves customer satisfaction.

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Engage icon Engage

Enhance your post-purchase journey with personalized communications that keep customers informed every step of the way.

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Retain icon Retain

Turn potential customer dissatisfaction into an opportunity for revenue retention by digitizing your returns process.

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Transform Your Post-Purchase Experience

Learn more about how parcelLab can give you up and running quickly.

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