Success Stories BOSE: Our customer focus resulted in an email open rate of 79%

Our customer focus resulted in an email open rate of 79%

About BOSE

BOSE develops cutting-edge audio technology and focus on the small details that make a big difference. Before working with parcelLab, Bose worked with a different post-checkout communication provider. But when the team discovered parcelLab, our experience and flexibility triggered our partnership.

Products Used

Convert

Engage

Platform

Industry

Electronics & Media

parcelLab Impact

79%

Open Rate on Transactional Emails

7

A/B Tests Run in the First 3 Months

9.4

Additional New Interactions Per Order

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The Challenge

BOSE wanted to communicate with customers throughout the whole experience. The team wanted more control over the look and feel of their customer touch points. They wanted a solution that enables them to try out different communications templates to identify best practices for their audience.

The Solution

To support BOSE with its goal of managing customer expectations, we worked together to design a series of fully customizable post-purchase checkout emails. Crucially, the emails are white-labelled. This means all traffic generated will be sent back to Bose.com.

The post-dispatch touch points include a bespoke tracking page, giving customers access to the latest updates. The page is designed specifically for Bose, with embedded brand content.

The Result

Since implementing our solution, BOSE has seen an impressive 78.5% open rate on post-checkout communication. The brand’s bespoke order status page has had a significant impact on SEO and triggered repeat sales. The team have been able to experiment with, and A/B test, the layout and styling of the communication that they send in order to improve performance. And the team use bi-weekly shipment data to ensure that expectations are based on the latest, most accurate information.

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I think that this was one of the main decisions to go with parcelLab because we saw flexibility there, and we really liked the idea, for example, of testing different templates, like doing A/B tests on open rates differ. How does click-rate differ if we put this element up or down, etc?

These tests would internally take a lot longer… but really kudos to the parcelLab team here – they have been super flexible, and everything is done really fast!